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When you add a new phone number to your WhatsApp business account you must assign it a display name.
All display names should have a relationship with your business and should not violate WhatsApp Commerce and Business policies. Having display names compliant with the WhatsApp guidelines is required to send messages using the WhatsApp Business API or to qualify for WhatsApp official business accounts.
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A display name should not violate WhatsApp Commerce and Business policies. An example for a store that sells wine glasses:
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