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A workflow can be considered as a backend flow where you can automate tasks such as adding or removing tags, set custom field variables, do external API calls.

This way the conversation you have with the subscriber will not be affected by needing to wait to apply all those actions and the experience is as smooth as possible for that end-user.

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Create Workflow

To create a workflow just go to the flow overview by selecting Flows from the left-hand menu.

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If you were to incorporate this into the flow that has the actual conversation it might become an issue as the conversation could be on hold for several seconds or more to finish all these system processes. And you might lose the user as he or she thinks the conversation is done.

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Trigger Workflow

It is very simple to trigger the above workflow inside of any other flow that you build.

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