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Introduction

Lead Generation can be accomplished by the following:

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  • How you can connect UChat with your Facebook ads Environment

  • Create a Lead form using Instant Forms (can be used inside of FB Ads)

  • How you can send a Whatsapp Message to a New Lead

  • How to send an SMS towards a New Lead

  • Even how to call the New Leads if they have given their Phone Number

  • How to redirect the user back towards your Chatbot directly & instantly.

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Connecting your Facebook page inside of UChat

You need to first connect your Facebook Page inside of UChat.

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Connecting Uchat with Facebook Ads Manager

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Integrations -> Others -> Facebook Ads

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Note

You will need to connect your Facebook page first inside of UChat.

The same page that the instant form is linked to.

The same Facebook page that is linked to account you are planning to run ads.

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Integrations inside Uchat

Integrations -> Others -> Facebook Ads

You need to connect your Facebood Ads Business Account over here.

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Once you Click on the Button, it takes to the FB Ad Account Integration Page.

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You can see your Ads Business account is connected.

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Cross Verify in Facebook, Uchat is assigned as CRM tool

Next we need to check UChat has been installed as your CRM Management System to receive the Lead Data.

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Here you should ensure that UChat has been installed. Just to ensure that you can receive all the lead gen data.

In case it is not seen, just type UChat and search, you should be able to find it.

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gen data.

In case it is not seen, just type UChat and search, you should be able to find it.

Note

If you can’t find UChat or Chatbot app(for UChat partners), it’s because you haven’t connect your Facebook page inside of workspace.

Please connect your Facebook Page inside of UChat platform.

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Lead Generation can only be received on the Facebook Messenger Channel or the Omni Channel. These are the two channels where we can basically create this kind of automation.

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Set the Admin for the Chatbot

Inside the Chatbot -> Tools -> Admins ->

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Now you are good to receive the data from the Meta Data, when a new lead signs up for your instant forms.

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https://www.youtube.com/watch?v=eYMTpT42j5k&t=1s

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Creating a Lead Form in Ads Manager

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Create a New Campaign

Open your Ads Manager Account -> Create a New Ad Campaign

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Click “Next” Button.to switch to the Ad Set Section.

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The AD Set Section.

The most important here is you are going to create a FORM. we leave the Ad Set section untouched and click on Next Button to move to AD Section.

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The AD Section - Create Form

We need to scroll down to the Form Section called “Instant form”. Let’s Create a form by Clicking on “Create form”

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You should know, how to setup your Facebook Ads.

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Lead Form Testing

For testing the Leads Form, go to the website https://developers.facebook.com/tools/lead-ads-testing

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Note: You need to select your correct page.

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You can also create a Lead directy clicking on “Create lead” and the lead gets created. By this we will be sending all the data towards UChat but before that we need to setup Automation for this.

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Create Automation in UChat

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Creating Subflow in UChat for Automations

Let’s create a Subflow called “Facebook leadgen”

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Inside the UChat, we will remove the Message Block and go with the API Action.

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Let’s select the Facebook API related to “Get Lead Gen” Action Function.

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All these data can be exported to a Google sheet. In this way we are able to do lots of automations.

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Sending a Whatsapp message Template to the New Lead

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Modify Subflow in UChat for WhatsApp Messaging.As you have seen earlier, we have mapped everything correctly. Now we are going to see the Usecase - Sending a WhatsApp Message template directly towards the New Lead.

The way to do this actually really simple, as follows:

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Action Block -> Notifications -> WhatsApp Template Notification

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Now you can select the Phone number you need to send.

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You can also test the receiving of the WhatsApp Template.

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Sending SMS over new Signup

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Creating SMS Bot for the LeadGen Process

We are going to create / modify the subflow earlier created to send the SMS during LeadGen Process.

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This is how easy it is to send an SMS to a new Lead or to an existing one as well.

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Sending a Phonecall through IVR

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Creating Voice Bot for the LeadGen Process

We are going to create a Voice Call towards a new lead that signs up with your lead form on a FB Ad, or Messenger, WhatsApp or Instagram, wherever it’s been displayed. Soon as they Signup, we would be able to call them if we have their phone.

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We are going inside the main flow. The way that we are going to trigger this Voice Call is by referring to the Main flow at all times, but we need to know what kind of message that we need to send.

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Going back to the “Facebook Leadgen” flow, we are adding the Action Block.

Action Block -> Notifications -> Phone Call.

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To Phone Number: The Leadgen Phone Number stored inside the Custom field

Ref payload: adworkshop

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Now are going to setup the Automation towards the Voice Bot side of things. Let’s go the Main Flow of Voice Bot:

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Make a Distinction on what kind of action you want to take after you capture the Lead Gen Data.

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Redirect users Directly towards Chatbot from the Lead Form

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Getting Leads directly inside of Chatbot after Lead form submission.

At the very end of the Lead Form, we have got “Message for Leads”. You can customize this to anything that you like to.

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You can add upto 10 different payloads, customize and save them to your CUFs.

https://www.uchat.com.au/p/facebook/68761e6bd55862b42817eb8d1eaad971?ref=access-premium-workshop-ad1copy1

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“ad1copy1” value will then be stored in a CUF that is assigned under Payload list.

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You can create Automations very easily inside of the UChat Platform itself.

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