Facebook Ads

Owned by Hassan A
Last updated: Jul 25, 2024 by Matthew Miao
1 min read

UChat Facebook Ads Payload Documentation

This document explains how to connect your UChat chatbot flow with buttons triggered by Facebook Messenger Ads.

Prerequisites

  • You need to have a Facebook Page connected to your UChat account.

  • Your UChat account needs to be connected to the Facebook Messenger platform.

Steps

  1. Obtaining the Payload

  1. Go to your UChat OmniChannel or Facebook Bot.

  2. Navigate to "Tools" and then "Facebook Ads."

  3. Click "Create New Facebook Ads Payload."

  1. You can choose the subflow you want to connect to the user.

  1. Click in "Edit" and copy the Payload displayed.

Additional Features

  • UTM Parameters: You can add up to nine UTM parameters to the Payload in UChat to track your Facebook Ads traffic and save automatically this information in Custom User Fields.

  • Analytics: UChat provides a mini-dashboard to analyze data like clicks and user demographics from your Facebook Ads.

 

  1. Create a Facebook Messenger Ads Campaign:

  • In Facebook Ads Manager, create a new campaign and select "Click to message" as the objective.

  • Choose Messenger as the message app and select the Facebook Page connected to your UChat account.

  • Set up your ad creatives (text, headlines, images) and choose "Send message" as the call to action.

  1. Configure Message Template:

  • In the Message Template section, select "Partner App" and "Select Flow"

  • Now you can select "Enter JSON Code".

  • Now you can paste your UChat Payload with your parameter if you have in "USER_DEFINED_PAYLOAD" and customize your template message.

 

Note

  • Ensure your Facebook Page and UChat account are connected.

  • Choose "Start conversation" in the Messenger Template.

  • Use "Partner App" and the Payload to link your UChat flow with buttons or quick replies.

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https://youtu.be/wfgqgzFYpvM

 

https://youtu.be/DGq3RtEjFYg