Business verification limits

Unverified business limits

It’s not mandatory to complete Facebook business verification to start building your first WhatsApp chatbot.

But if your business isn’t verified, you can:

• Send template messages to up to 50 unique users in a 24-hour rolling period.

• Response to unlimited customer-initiated conversations

You will need to complete business verification if you want to initiate more than 50 business-initiate conversations in a rolling 24-hour window.

Verified business limits

Once the business is verified, you can start sending messages to up to 1000 unique users in a 24-hour rolling period. The limits are automatically increased to even higher numbers as you send more quality messages. The highest allowed limit currently is 100,000 conversations to unique users in a 24-hour rolling period. You can get more details here:

https://developers.facebook.com/docs/whatsapp/messaging-limits#messaging