Facebook Lead Forms Report

The Facebook Lead Forms Report analyzes the leads generated through forms, helping to evaluate the effectiveness of lead capture campaigns.

Steps to Access:

1. Within your bot, go to Analytics.

Open

2. Select Facebook Lead Forms from the left-side menu.

Open

Available Report Types

Here is a brief explanation for the graphs in the Facebook Lead Forms reports:

Line Graphs

• Clicks:

  • The orange line represents clicks in the current period.

  • The gray line represents clicks in the previous period.

• Bot Users:

  • The blue line represents bot users in the current period.

  • The gray line represents bot users in the previous period.

Filtering

• In the Facebook Lead Forms reports, you can filter the data displayed in the graph by all ads or by a specific ad reference payload, allowing for a more detailed performance analysis.

These descriptions provide a clear understanding of how to interpret the graphs and use the available filters to analyze the relevant data in each report.

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