Facebook Ads Report

Owned by Matthew Miao
Aug 15, 2024
2 min read

This report tracks the performance of ads linked to the Facebook Channel, providing essential data to optimize advertising campaigns.

Steps to Access:

  1. Within your bot, go to Analytics.

  1. Select Facebook Ads from the left-side menu.

Available Report Types

Here is a brief explanation for the graphs in the Facebook Ads reports:

Line Graphs

  • Clicks:

    • The orange line represents clicks in the current period.

    • The gray line represents clicks in the previous period.

  • Bot Users:

    • The blue line represents bot users in the current period.

    • The gray line represents bot users in the previous period.

 

Filtering

  • In the Facebook Ads reports, you can filter the data displayed in the graph by all ads or by a specific ad reference payload, allowing for a more detailed performance analysis.

These descriptions provide a clear understanding of how to interpret the graphs and use the available filters to analyze the relevant data in each report.

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