Log Custom Event
- Matthew Miao
UChat now allows its users to track various events that happen within the bot automations and let users visualize these event via analytics in form of custom events and custom reports.
You will now be able to track custom events of your choosing and then make collaborative analytical reports out of them, giving you more insight of data and provide you with metric on which to track the performance of your bot and automations.
Creating and Using Custom Events In UChat
On your dashboard, click on the bot and go inside the flow builder.
Inside the flow builder, select Content tab, and then select custom events.
When creating a new event, following parameters you have to provide.
Event Name : This is used to naming that custom event
Event Description : This is used for describing what the custom event do and track.
Parameter Names : These are the name of the parameters you want to track for, for example product, sales category, name of the person etc
You don't have to fill each of the parameter in order for the event to work but you need to be able to provide at least one parameter for tracking
After creating an event, Go inside your flowbuilder and add the “Custom Event” action from Action block to start integrating the event and tracking it.
Click on Edit action and start setting up the event.
Here the event will track the Channel from which the users are coming and then the count will add one count to the total number of event happening.
The event is now ready to be tracked.
Visualizing Analytics For Custom Events
Click on the analytics tab, select custom events to view the analytics for that particular event.
Click on the event to further view the analytics of that particular event.
Creating and Using Custom Reports In UChat
In order to create a custom report, click on the tools tab and select custom reporting.
Enter the name of the report and the type of the report.
Click on the gear icon to start modelling your reports.
Modelling Funnel Report
Click on the “Funnel Steps” to start adding custom events to your report
Click on “Add step”
Select which type of event do you want to track
After adding the event, click on the three dots icon to start customizing it.
Set up the proper events you want to track in this event. Click on the Done button
You can add more steps to your funnel report, if you want to build a collaborative report or comparison report on multiple events and track the performance on multiple fronts.
If you want to change the colors of the trendline graphs and bar charts, click on the palette icon on the tope left corner and then choose the chart you want to change the color of.
You can also edit the graphs and charts themselves, changing their labels, axes, enabling or disabling them to show on the report itself or not
Modelling Percentage Report
In percentage reports, you can compare two events and find out how they perform w.r.t to each other.
In order to add the events, click on Field A and Field B.
In order to edit the charts and graphs, click here to modify them as per your needs.
Formulae
Percentage reports allow you to add formulae to calculate the percentage and proper event.
Formula #1
This formula compares the two fields and calculate the relative percentage between them. For example
Field A can be No of students in Class A and Field B can be the total number of students in a school, this formula will help you calculate the percentage of students of Class A compared with total student population of the school
Field A can be can be the no of sales of product A and field B can be the total number of sales, this formula will help you calculate the percentage of sales of product A.
Formula #2
This formula compares the two fields and just like the formula 1 give the relative percentage. Here Field A and Field B can be the two parts. The denominator here gives the sum of the constituents.
Field A can be the no of users passing through Flow A. Field B can be the no of users passing through Flow B. This formula will gives us how many people passed through which flow, This is import for A/B testing
Formula #3 & 4
This formulae compares the two fields and give a value which is not directly derived. For example consider a marketing SMS campaign. We can track the total number of the people targetted and the people replied to be put in DNC or Do not Contact list. Using this formula we can derive the actual number of people that responded back to the campaign or the actual response rate.
Visualizing Analytics For Custom Reports
In order to visualize the custom reports, you can click on the analytics tab and select custom reports